How Digital Marketing Dominating Traditional Marketing this days and in future!
Digital Marketing is continuously growing over Traditional Marketing these days.
Marketers are allocating higher budgets for Digital. Of course, the charm of Traditional Marketing persists, but here’s why going Digital is so clearly beneficial:
1. Easy and Accurate
It is relatively easier for small businesses to do digital campaigns andpromotions. They would only require help from an expert once they need customer segmentation and customization. Which brings us to how precise it is – you can communicate directly with the right person (target audience demographics) at the right time (when they are nearby) through the right medium (smartphone/social media) with an appealing marketing campaign which is sure to catch their interests.
2. Easy to Measure
3. Mobile Phones and Social Media Use
Rapidly increase in Mobile Phone usage has led to an extreme drive into the digital space. This combined with the amount of time a person spends on social media on their smartphone has ensured that the right communication reaches the right person at the right time. Now, add to this the miracle that is Re-marketing Capability and Suggestive Ads, Digital Marketing is a benefit to marketers.
Traditional Marketing now seems demanding as your target audience is needed to be present at a certain place at a certain time to receive your communication; it seems like too much of a gamble. So, if you’re not doing it yet, it is about time you went extensively digital so you can stay on top of the market.
It’s been quite a while since the
debate of traditional marketing vs. digital marketing has been going on.
Although both have their own perks, it can be tough to choose one.
Marketing is an indispensable part
of any business which one cannot ignore. A wise and visionary entrepreneur will
ensure setting a part of the budget for marketing efforts alone. However, it is
an era where a large portion of people make online transactions, another chunk
of the population doesn’t even know how to use internet. This makes it highly
difficult for the entrepreneur to decide which aspect of brand marketing to
concentrate on; digital marketing or traditional marketing.
What
is traditional marketing?
Traditional marketing refers to the
conventional methods of marketing used ever since the concept of advertisements
or marketing came into existence. This primarily includes the following modes
for brand promotion:
- Newspaper
- Flyers
- Radio
- Television
- Billboard advertising along roads and highways
- Magazine ads
What
is digital marketing?
Digital marketing is the new age
marketing method of the global realm. With internet finding its application and
benefit in every aspect of life, marketing too has managed to not only create
awareness or promote brands through it, but also give them a global platform to
reach a wider customer base. It includes the following:
- Business networking sites such as LinkedIn
- Social media sites such as Facebook, Instagram and Twitter
- Email marketing
- Paid pop-up ads
- Blogs
- Click baiting URLs for viral content marketing
Although all the marketing
techniques used in digital marketing appear similar, online marketing is a far
more versatile mode of marketing than conventional one.
Benefits
of Digital Marketing over Traditional Marketing
Traditional marketing has its own
advantages but there is no doubt that internet marketing has set a revolution
ablaze. It has some clear winning benefits over traditional marketing and some
of those are mentioned below.
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